Personal branding workshop design. UoL School of Management
Just had a meeting with @mjmobbs to put together a workshop for the UoL School of Management Summer School. Over the summer I had met with Matthew Higgins to discuss how the online Leicester Award could be rolled out to more DL students within the school of Management. The core topic of most interest is the Personal Branding unit. @mjmobbs and I will be delivering this as a standalone unit as part of the face to face summer school. To allow the DL student the opportunity to ‘Leicester Awardise’ the experience they will also complete a portfolio of reflection around other PDP and careers elements of the summer school programme. Packaging these things together should enable interested students to begin there (usually) MBA course with a substantial self reflection and development unit which brings together some Personal Branding work, alongside some skills audit and career planning. Most students on this course will be adults in the working environment, so this will be an interesting development to the Leicester Award suite.
The workshop at present will be a 2 hour session with the following objectives.
- Introduce the concept of personal branding
- Allow delegates space to reflect on how they currently use social media and on line tools to improve there profile on line.
- Introduce a range of social media tools which can be utilised for the above purpose
- Support the development of a personal branding strategy.
The session outline draft is as follows.
| Time in mins | Activity | Resource |
| 5 | Introduce objectives of the session. Short icebreaker | Ice breaker |
| 20 | Social media stations. 10 different stations around the room. Each station has a social media tool logo and short description. Delegates move spend 1 minute at each station in pairs or small groups. Participants write about their current impression or experience of each of the tools and also colour code it in terms of its potential use . Four categories Employability, entertainment, study and social. Peer to peer learning discussion follows | 10 social media logo station posters, flip chart and pens |
| 10 | Input on the core concepts of Personal Branding and a few case studies run by @zarahooley | PP/Prezi and case studies |
| 20 | Introduction to social media tools and sharing of a personal case study @mjmobbs | PP/Prezi |
| 10 | Introduction to the assessed Personal Branding task for submission for the Leicester Award | |
| 5 | Personal Branding strategy development. Each participant receives an A4 sticker sheet with social media and on-line tools logos printed and a blank A3 sheet. Students are tasked to produce a visual tube map of how they could use social media using stickers and notes. | A3 sheet, stickers . I.T suite near workshop room booked for experimentation with different sites one to one help from @mjmobbs |
| 5 | Reflection and discussion around assessed Leicester Award task and suggested follow-up reading. | Portfolio guidance. |
Zara Hooley
Sounds good, lets hope Matthew likes it. What we will need to clarify is the difference between the two exercises. Exercise 1 is current understanding and use. Exercise 2: Newly considered approaches after hearing Personal Branding .
This looks great. I think I need to try the sticker exercise myself.
I don’t know Prezi but have just looked it up (http://prezi.com/). Easy to use? Would you recommend I try it out for presentations?
Hi Korin, I am runing a little peer training session for the EL Team here in the near future. Its a nice toy, and has some very specific uses. Check out the online Leicester Award..All my own work, with a little fairy dust from @mjmobbs.:)
http://www2.le.ac.uk/offices/ssds/sd/la/online-training-materials/online-employability-skills-home-page. I’ll email you the password.
Looks good. The timings seem a bit short for the activities, but I’m happy with the approach and content.